Geraldine Wharry: Inside out seams


Y/PROJECT

Designers take their main reference points from the “unseen” elements in clothing, art and architecture. The focus is on bringing the inside outside and exposing the raw edges of seams, reversing surfaces to reveal garments in the primary essence of their construction. Intentional imperfections which take inspiration from urban decay are celebrated in their raw and rugged beauty.

Alex Mullins AW17, andys_eyes

This direction takes its cue from expressionism and propels it into a photographic, architectural and garment interpretation. This “inside-out” approach results in a variety of skillfully executed surface treatments echoing paint, corrugated metal sheets used for shipping containers and temporary structures.

Maticevski SS17, Jason Wu Resort 17
We also look here to urban environments for photoshoots, wall paint and construction sites inspired by Instagram accounts such as @wallswalls and @andys_eyes. 

Street Style London By Dan Roberts, Christian Maychack, Compound Flat #56

By Geraldine Wharry | Research contribution: Tanja Novak and Maud Flamand.



We specialise in:
+ FUTURE FORESIGHT
+ BRAND STRATEGY
+ FASHION DESIGN

For more info email us at hello@geraldinewharry.com or follow us on Instagram
Prêt-à-portertextileAutomne/Hiver 2019